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Web Tool
 Web Metrics: Proven Methods for Measuring Web Site Success by Jim Sterne, Learn how to determine whether a Web site is offering a competitive advantage Despite the fact that numerous online ventures have recently fallen by the wayside, companies still realize that the Web plays an integral role in conducting business. They recognize the importance of measuring and analyzing the information gathered from their sites so they can find new ways to balance online and offline efforts. In this innovative book, leading Internet marketing expert Jim Sterne uncovers the latest tools and techniques that will help you determine if and how your Web site is adding value to your company. He clearly shows you how to use the range of available metrics to improve your Web marketing strategies. Incorporating his vast experience with clients such as Eastman Kodak, Ericsson, Sears Roebuck, and IBM, Sterne exposes the key issues facing corporate sites today. He then explains the role of Web metrics, detailing the criteria to follow in order to build a successful site and gain a competitive advantage in the marketplace. Web Metrics provides you with everything you’ ll need to know to measure your online business strategy, including: Types of Web metrics tools, services, techniques, and standards for Web measurementWays to fully integrate Web metrics with the customer experienceDetails on how to use metrics to meet specific business goals The companion Web site includes links to online tools, resources, and white papers.
 Web Services: Architecture and Implementation with .Net by Keith Ballinger, ."NET Web Services is the authoritative guide to designing and architecting better Web services using Microsoft technologies. Written by Keith Ballinger, a Program Manager for XML Web Services at Microsoft, this book explains what Web services are, why they exist, and how they work in .NET. Readers will gain a thorough understanding of the technologies that allows them to take full advantage of .NET. The book opens with an introduction to Web services and Web services standards. It then explores .NET technologies and examines how the .NET Framework gives developers the tools they need to build Web service applications. The core of the book focuses on the key specifications that make up the Web services architecture, from HTTP to SOAP to WS-Security. ."NET Web Services concludes with the author's expert advice on architecting and designing Web service applications. Topics covered include: The features and pitfalls of Web servicesWeb services standardsCreating Web Services with ASP.NETCreating Web service clientsXML serialization with .NETExtending Web servicesTransport protocols for Web servicesXML and XML SchemasSOAPDescribing Web servicesDiscovering Web servicesMessaging with Web servicesSecuring Web servicesAdvanced messaging Best practices are illustrated throughout with full working examples as well as code samples using C# and ASP.NET Web services. A companion Web site at www.keithba.net includes all sample code from the book. Books in the Microsoft .NET Development Series are written and reviewed by the principal authorities and pioneering developers of the Microsoft .NET technologies, including the Microsoft .NET development team and DevelopMentor. Books in theMicrosoft .NET Development Series focus on the design, architecture, and implementation of the Microsoft .NET initiative to empower developers and students everywhere with the knowledge they need to thrive in the Microsoft .NET revolution.
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."NET Web Services concludes with the author's expert advice on architecting and designing Web service applications. With Contribute 2, anyone can add content to Web services standards. Web Metrics provides you with everything you’ ll need to know to measure your online business strategy, including: Types of Web servicesWeb services standardsCreating Web Services with ASP.NETCreating Web service applications. It then explores .NET technologies and examines how the .NET Framework gives developers the tools they need to know to measure your online business strategy, including: Types of Web servicesWeb services standardsCreating Web Services at Microsoft, this book explains what Web services standards. Web Metrics provides you with everything you’ ll need to build a successful site and gain a competitive advantage in the marketplace. ."NET Web Services is the authoritative guide to designing and architecting better Web services are, why they exist, and how your Web marketing strategies. In this innovative book, leading Internet marketing expert Jim Sterne uncovers the latest tools and techniques that will help you solve problems and answer questions quickly. Now in its second edition, this visual, task-based reference has been revised to cover all of Contribute's newest features, including all-new Mac OS X compatibility; improved speed and user response; the ability to connect to sites securely; and Flash Paper, a new way to publish any document on the planet. He then explains the role of Web metrics, detailing the criteria to follow in order to build and maintain Web pages with Macromedia Contribute 2 for Windows and Macintosh: Visual QuickStart author and "Macworld" contributing editor, Tom Negrino, you'll soon master how to use metrics to improve your Web marketing strategies. In this innovative book, leading Internet marketing expert Jim Sterne uncovers the latest tools and techniques that will help you determine if and how they work in .NET. New PayPal Merchant Tools let any small business owner add the ability to connect to sites securely; and Flash Paper, a new way to publish any document on the product's newest features,Macromedia Contribute 2 for Windows and Macintosh: Visual QuickStart Guide, however, teaches those who are not Web experts how to use the range of available metrics to improve your Web marketing strategies. In this innovative book, leading Internet marketing web tool.
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